Our Founder
Gemma Vendetta
Gemma Vendetta first appeared in 2009 as a vintage stylist and pinup model, after a diagnosis of Multiple Sclerosis. Driven by a deep commitment to clean, conscious beauty, and using herself as a guinea pig for best-case health.
A qualified Hairdresser and Makeup Artist with
over 16 years of industry experience
Gemma combines technical expertise with a fiercely creative spirit. Working within the hair and beauty industry gave her first-hand experience with mainstream products. Gemma wanted to be the change, and lead the battle for health and wellness. (Specifically designing low-tox products for others with sensitivies, and consciousness of the power of natural ingredients)
She is currently up-skilling from cosmetic formulator to an
Internationally certified COSMETIC CHEMIST
Continuously pushing the boundaries of
what it means to create safe, ethical, and effective beauty products.
